| AllOver Media is
the premier provider of Taxi Advertising in Madison!
Taxi advertising offers cost effective, flexible outdoor
advertising, delivering your brand directly into the
heart of Madison with reach into the surrounding suburbs.Taxi
advertising is a medium with superior levels of recall,
reaching a local, business and tourist audience en
route to and from airports, hotels, convention centers,
sporting events, shopping centers, restaurants, and
nightlife. (Rate
Sheet | Gallery)
- Taxis have an astonishing 45% recall within
the last week. Awareness is especially strong
among those with higher incomes; 59% among
$50k plus HH incomes.
- Madison cabs are running continuously, 24
hours a day, 7 days a week generating over
12,000 impressions daily per ad face.
- Each cab displays three full-color, illuminated
posters at eye level. By illuminating outdoor
advertising all night, advertisers can increase
their audience impact by 16%– unlike
mobile boards that are not lit.
- Recency Media Planning: A significant amount
of shopping takes place on the way home from
work. Consumers report that these purchases
are contemplated during the day and on the
way home from work.
- Radio is less dominant among 12-24 year
olds, who show a strong preference for CD
players. 50% of consumers frequently change
stations while in their car.
- The more miles that Americans travel in-car
each week, the less time they spend with television.
Consumers indicate that they spend an average
of 306 miles in their car in a typical week
(15 hours); men 18-34, an astonishing 20 hours
per week
- GPS tracking technology can provide data
used in mapping cab travel routes.
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